WEEK OF OCTOBER 19–25, 2026
104 leads this week, up from 95. Website purchase events moved from six to three.
Two new video scripts and an image are prepared for Philip’s review.
Meta acquisition + Philip’s reported sales. Website purchases are platform events, pending reconciliation to unique paid consults. Program revenue comes from the weekly Slack updates below.
01 / ACQUISITION
Meta-reported purchase events · seven completed weeks
TRAFFIC CONTEXT
Outbound CTR and cost per outbound click are standard, not unique, metrics. Frequency moved from 1.45 to 1.47; CPM fell from NZ$115.14 to NZ$111.81. These mixed signals do not establish creative fatigue.
CREATIVE PROGRESS
Two fresh video scripts and a new image build on the confirmed winning creative. Philip received the package and plans to review it.
Video scripts + image ad
Prepared October 25 · review pending
Next: collect feedback, record the videos and confirm the refresh date. Legacy remains unchanged. Preparation is complete; the new ads have not been launched by this workflow.
02 / CAMPAIGNS
October 19–25, 2026
Cost per website purchase is not yet a reconciled consult CPA. Meta purchase value does not establish total program revenue. No client-specific ROAS benchmark is confirmed.
NEW CAMPAIGN
NZ$350.88 spend generated one website purchase event and 44 leads. Cost per purchase was NZ$350.88, versus two events at NZ$172.48 each in the prior week.
A small sample. Meta shows a learning-limited ad-set warning while ads continue to receive delivery. It is a delivery status to understand, not a reason by itself to change the campaign.
LEGACY CAMPAIGN
NZ$616.86 spend generated two website purchase events at NZ$308.43 each. Prior week: four events at NZ$152.47. The campaign also generated 60 leads.
Over 30 days, Legacy supplied 11 of the account’s 17 website purchase events. Preserve Legacy while the New-campaign refresh is reviewed; total business return remains unverified.
03 / SALES & REVENUE
Philip’s weekly Slack reports sit alongside ad spend for the same calendar dates. New signups and payments from existing clients stay distinct. Missing revenue is shown as missing, never zero.
OCTOBER 19–25
No dated weekly sales or revenue update was present at the October 26 source check.
Open sales update channel ↗LATEST QUANTIFIED ENTRY · SEP 21–27
One existing part payment reported by Philip. This is historical, not current-week revenue.
View source update ↗Amounts are reported in NZD. “No program sales” does not mean zero total revenue: consult income or existing installments may still exist. Payment timing, refunds, total contract value and source attribution have not been reconciled. Slack links require workspace access; this dashboard does not.
The latest week’s NZ$201 equals three reported purchase events at NZ$67 each. This does not establish which products or customers they represent. No total-business or campaign-attributed program ROAS is available from these sources. Weekly Slack amounts are not added to Meta purchase values because overlap is unverified.
04 / AD HIGHLIGHTS
The same verified post runs in both campaigns. Together, its two placements account for all three Meta website purchase events this week and 16 of 17 over the last 30 days. These are platform events, not deduplicated buyers.
All seven currently active ads received spend this week. DA-PH-004 received NZ$32.24 after no delivery in the prior week. This is a delivery change, not proof of a new winning creative. The agreed refresh concerns the New campaign; Legacy stays unchanged. No ad or budget changes were made.
05 / NEXT STEPS
Collect Philip’s feedback on the two scripts and image. Make agreed changes, record the videos and confirm the New-campaign refresh date. Preserve Legacy.
Add October 5–11, October 12–18 and October 19–25 signups and receipts when Philip reports them. Keep new sales, installments and refunds separate.
Match Meta purchase events against actual consult orders before labeling the count “paid consults.” Use a verified total return before deciding to scale.
Meta account: Spinalbodyflow. Currency: NZD. Timezone: Pacific/Auckland. Week: October 19–25, compared with October 12–18. Thirty days: September 26–October 25. Data pulled October 26, 2026; exact snapshot time is included in the downloadable data. This is a dated report, not a continuously updating feed.
Active ad sets specify 7-day click, 1-day view and 1-day engaged-video view. The connector does not expose a last-click/date-of-click override or verify the report’s attribution time basis. Meta figures therefore remain platform reporting, separate from Samuel’s preferred last-click/date-of-click financial analysis.
Program sales and amounts come from Philip’s weekly Slack messages, by the week he reported. They cannot be assigned to an ad click or campaign from these records. His revenue-maturity period and business-specific ROAS benchmark are unconfirmed. No maturity estimate or benchmark from another client has been applied.
Account and campaign spend, purchases, purchase value, leads, impressions and outbound clicks reconcile in all three windows. Ad-set totals reconcile with campaigns and account in all three windows. Daily totals reconcile across all three windows. Ad spend, purchases, value, leads, impressions and outbound clicks reconcile in current and 30-day windows. Website purchase counts are event counts, not verified unique consult buyers. Unique outbound CTR/CPC are unavailable. Weekly Slack threads were revisited for late replies, including unresolved earlier reports. October 5–25 sales remain unreported. Both current ad sets target the UK.