WEEK OF OCTOBER 19–25, 2026
NZ$7,346 collected after Stripe fees on NZ$967.74 in ad spend.
Two fresh video scripts and a new image are prepared for review.
ROAS = Philip’s reported cash collected ÷ ad spend. Cash is after Stripe fees. Revenue and spend cover the same calendar weeks across both campaigns.
01 / ACQUISITION
Meta-reported purchase events · seven completed weeks
TRAFFIC CONTEXT
Outbound CTR and cost per outbound click are standard, not unique, metrics. Frequency moved from 1.45 to 1.47; CPM fell from NZ$115.14 to NZ$111.81. These mixed signals do not establish creative fatigue.
CREATIVE PROGRESS
Two fresh video scripts and a new image build on the confirmed winning creative. Philip received the package and plans to review it.
Video scripts + image ad
Prepared October 25 · review pending
Next: collect feedback, record the videos and confirm the refresh date. Legacy remains unchanged. Preparation is complete; the new ads have not been launched by this workflow.
02 / CAMPAIGNS
October 19–25, 2026
Cash ROAS is shown for both campaigns together in the overview and revenue section. Philip’s weekly collections are not split between campaigns. Website purchase events are pending reconciliation to unique paid consults.
NEW CAMPAIGN
NZ$350.88 spend generated one website purchase event and 44 leads. Cost per purchase was NZ$350.88, versus two events at NZ$172.48 each in the prior week.
A small sample. Meta shows a learning-limited ad-set warning while ads continue to receive delivery. It is a delivery status to understand, not a reason by itself to change the campaign.
LEGACY CAMPAIGN
NZ$616.86 spend generated two website purchase events at NZ$308.43 each. Prior week: four events at NZ$152.47. The campaign also generated 60 leads.
Over 30 days, Legacy supplied 11 of the account’s 17 website purchase events. Preserve Legacy while the New-campaign refresh is reviewed.
03 / SALES & REVENUE
For every NZ$1 spent on ads during October 19–25, Philip reported NZ$7.59 in cash collected after Stripe fees. Across October 5–25, that figure is NZ$6.00 per NZ$1 spent.
OCTOBER 19–25 · 2 NEW ENROLLMENTS
NZ$7,346 cash collected ÷ NZ$967.74 ad spend.
Two new enrollments: one paid in full and one payment plan. Collections are after Stripe fees.
OCTOBER 5–25 · 6 NEW ENROLLMENTS
NZ$17,491 cash collected ÷ NZ$2,912.74 ad spend.
Six new enrollments. Calculated from the combined totals, with Stripe fees already deducted.
All amounts are NZD. Cash ROAS divides confirmed weekly collections by that week’s ad spend. For October 5–25, all reported collections are from new enrollments. For October 5–25, Philip confirmed actual cash collected that week after Stripe fees, not full payment-plan contract values. Fees have already been deducted. Philip’s stated October 19–25 total is used; his itemized amounts differ by NZ$1, pending confirmation. View his clarification ↗ Earlier weeks without confirmed cash totals show no cash ROAS. The current calculation uses the reported new-enrollment receipts; consult income and unreported existing-client payments are not added. Slack links require workspace access; this dashboard does not.
04 / AD HIGHLIGHTS
The same verified post runs in both campaigns. Together, its two placements account for all three Meta website purchase events this week and 16 of 17 over the last 30 days. These are platform events, not deduplicated buyers.
All seven currently active ads received spend this week. DA-PH-004 received NZ$32.24 after no delivery in the prior week. This is a delivery change, not proof of a new winning creative. The agreed refresh concerns the New campaign; Legacy stays unchanged. No ad or budget changes were made.
05 / NEXT STEPS
Collect Philip’s feedback on the two scripts and image. Make agreed changes, record the videos and confirm the New-campaign refresh date. Preserve Legacy.
October 5–25 is confirmed as cash collected after Stripe fees. Continue the weekly revenue updates so ROAS stays current, separating new enrollments from existing-client payments.
Match Meta purchase events against actual consult orders before labeling the count “paid consults.” Review cash ROAS alongside acquisition volume when assessing the next move.
Meta account: Spinalbodyflow. Currency: NZD. Timezone: Pacific/Auckland. Week: October 19–25, compared with October 12–18. Thirty days: September 26–October 25. Meta data remains the October 26 morning snapshot. Philip’s October 26 figures and cash-collection clarification were retrieved October 26 at 8:34 p.m. America/New_York (October 27 UTC). Exact source times are included in the downloadable data. This is a dated report, not a continuously updating feed.
Active ad sets specify 7-day click, 1-day view and 1-day engaged-video view. The connector does not expose a last-click/date-of-click override or verify the report’s attribution time basis. Meta figures therefore remain platform reporting, separate from Samuel’s preferred last-click/date-of-click financial analysis.
Cash ROAS = Philip’s reported cash collected after Stripe fees divided by Meta account ad spend for the same calendar weeks. It is an overall cash-period measure across both campaigns; receipts may come from leads acquired earlier. It is not last-click or campaign-specific attribution. Combined ROAS divides the sum of collections by the sum of spend, rather than averaging weekly ratios. Program sales and amounts come from Philip’s weekly Slack messages, by the week he reported. October 5–25 now includes six new enrollments and NZ$17,491 in stated weekly totals; line items sum to NZ$17,492. Philip confirmed these are actual weekly collections after Stripe fees; the NZ$1 difference remains unresolved. This is not profit: ad spend and other business costs have not been deducted. Earlier reports have not been reclassified by this clarification. These amounts cannot be assigned to an ad click or campaign from these records. His revenue-maturity period and business-specific ROAS benchmark are unconfirmed. No maturity estimate or benchmark from another client has been applied.
Account and campaign spend, purchases, purchase value, leads, impressions and outbound clicks reconcile in all three windows. Ad-set totals reconcile with campaigns and account in all three windows. Daily totals reconcile across all three windows. Ad spend, purchases, value, leads, impressions and outbound clicks reconcile in current and 30-day windows. Website purchase counts are event counts, not verified unique consult buyers. Unique outbound CTR/CPC are unavailable. Weekly Slack threads were revisited in the morning, including unresolved earlier reports. Later checks filled October 5–25 new-enrollment figures and confirmed the cash-collection basis in the complete weekly thread, with the NZ$1 arithmetic discrepancy retained for confirmation. Both current ad sets target the UK.